Marine Santoni, CEO & Creative Director at Passion x Reason
Marine is a multidisciplinary Creative Director with over a decade of experience shaping design and large-scale immersive experiences for visionary brands in Art, fashion and culture. She bridges emotional storytelling and strategic design to create bold, thoughtful environments that resonate with communities and brands alike.
Her goal is to define creative direction and bring your brands visions to life by delivering exceptional brand activations, pop-up shops, dinners, Galas, fashion shows, runways, cultural events and museum exhibitions. Her clients are Visionary brands, Maison de luxe, Museums, Fashion brands, start up, Retail & event design agency.
Creative Credentials.
A journey marked by creativity, impact, and recognition:
2025 · Ranked #10, Top 25 Next Generation Creative Directors by Creativepool Awards.
2025 · Selected as one of The 100 Creatives for the Royal Charity Big Egg Hunt for the King and Queen of England.
2024 · Official Creative Contractor for the Paris Olympic Games.
2023 · Winner of the Creative Circle Awards, Most Promising Designer in the UK.
2023 · Speaker at the UK Creative Festival: “The Future of Design in Events & Museums”.
2022 · Created the first fashion exhibition for the Wimbledon Museum.
2022 · Highly Commended Award, Chelsea in Bloom with Jo Malone London Design.
2021 · Winner of the Sketch Restaurant in Mayfair Design Competition.
2019 · Founded Passion x Reason.
2018 · Published Research: 1.How Design Influences Human Behaviour. 2.How Design Can Reduce Crime in Society.
2017 · Master’s Degree of Business, Innovation & Design Thinking, graduated First-Class Honours at KEDGE Business School.
2017 · Winner Design Competition Placoplatre by Saint-Gobain.
2015 · Bachelor of Event & Retail Design Diploma at KEDGE Business School.
2013 · Event Management Diploma, France.
In the Spotlight:
‘‘ While the world sleeps at midnight, I am weaving stories, sketching ideas. My mind is always buzzing, always building, always asking. But isn’t that the magic of it all? I see beauty where others see blank spaces. I imagine the impossible and then make it real. Sure, it’s messy and unpredictable, but there’s nothing else like it. Creativity is my fuel, my language, my heartbeat. I spend my lives chasing sparks, embracing chaos, and turning it into something meaningful.’’
