Marine Santoni, CEO & Creative Director at Passion x Reason
Marine is a multidisciplinary Creative Director with over a decade of experience shaping design and large-scale immersive experiences for visionary brands in Art, fashion and culture. She bridges emotional storytelling and strategic design to create bold, thoughtful environments that resonate with communities and brands alike.
Her goal is to define creative direction and bring your brands visions to life by delivering exceptional brand activations, pop-up shops, dinners, Galas, fashion shows, runways, cultural events and museum exhibitions. Her clients are Visionary brands, Maison de luxe, Museums, Fashion brands, start up, Retail & event design agency.
Creative Credentials.
A journey marked by creativity, impact, and recognition:
2025 · Speaker at the 20.20 Conference, leading a seminar on How to work with a global giant & take their design to the next level.
2025 · Named in Creativepool’s Top 25 Next Generation Creative Directors.
2025 · Commissioned for the Design Royal Charity Big Egg Hunt by Elephant Family, King Charles III & Queen Camilla.
2024 · Official Creative Contractor for the Paris Olympic Games
2023 · Winner of the Creative Circle Awards, Most Promising Designer in the UK
2023 · Speaker at the UK Creative Festival “The Future of Design in Events & Museums”
2022 · Created the first-ever fashion exhibition for the Wimbledon Museum
2022 · Awarded Highly Commended at Chelsea in Bloom with Jo Malone London for the Queen’s Platinum Jubilee
2021 · Winner of the Sketch Mayfair Restaurant Design Competition
2019 · Founded Passion x Reason Studio
2018 · Published Master’s thesis number 01 exploring design’s impact on human behavior and its potential to reduce crime in society
Published Master’s thesis number 02 The Psychology of Design: Unseen Influences on Shopper Behaviour in Retail Environments
2017 · Winner of the Placoplatre Design Competition by Saint-Gobain
2015 · Bachelor of Global Design Diploma at KEDGE Business School.
In the Spotlight.
‘‘ While the world sleeps at midnight, I am weaving stories, sketching ideas. My mind is always buzzing, always building, always asking. But isn’t that the magic of it all? I see beauty where others see blank spaces. I imagine the impossible and then make it real. Sure, it’s messy and unpredictable, but there’s nothing else like it. Creativity is my fuel, my language, my heartbeat. I spend my lives chasing sparks, embracing chaos, and turning it into something meaningful.’’
