Passion vs Reason is a well-known duality in the history of philosophy, art, and storytelling. It evokes the tension and balance between emotion and strategy. Passion sparks ideas and inspires bold, original concepts, while Reason shapes them into reality through structure and strategy.

From it was born the creative studio of Marine Santoni.

This is for visionary brands who crave more than the ordinary and wish to tell their story through unforgettable and immersive design experiences.

From imagining a Parisian library for Miu Miu’s new collection, to crafting a couture ice cream parlour for Dior, every project is designed to be a unique moment that lingers like a signature scent.

Marine is a creative director who envision and create unique concept & spatial design for brands in art, fashion, and culture with unexpected twists and a touch of French provocative flair.

CLIENTS

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BRANDS I DESIGN FOR

Fashion & Luxury
Chanel – Hermès – Saint Laurent – Cartier – Dior – D&G – Michael Kors – Tiffany & Co – Boss – Ugg - Selfridges – Harrods – Aimee Joyce – Lilybod - Aston Martin.

Retail, Beauty & Fragrance
Jo Malone – Guerlain – Charlotte Tilbury – Clinique – Sephora – Urban Decay – Stila – Maybelline – The Ordinary – Ulta – 111Skin – Inkey – Kylie Jenner.

Art & Culture
The Olympic Games - Tate Modern – National Museum of Scotland – Edinburgh Castle – Christie's – Wimbledon Museum – Cambridge University – Grey’s Court.

Tech & Entertainment
Google – TikTok – Facebook – Disney – Pokémon – Coca-Cola – L’Oréal.

Spirits & Lifestyle
Moët & Chandon – Veuve Clicquot – Remy Martin – Hennessy – Hendrick’s – Monkey Shoulder – Guinness – Carlsberg – Johnnie Walker – Reyka - L’or.

Hospitality & Events
Sketch – Big Mamma – IT Mayfair – Four Seasons.

WORLDS I DESIGN FOR

From museum halls to Parisian runways, I craft immersive experiences across diverse cultural and commercial storytelling:

  • Brand activation

  • Scenography

  • Pop-up installation

  • Window display

  • Fashion show

  • Store design

  • Product & brand launch

  • Press presentation

  • Museum exhibition

  • Gallerie

  • Heritage Site

  • Cultural event

  • Private view & VIP dinner

  • Showroom

  • Press & influencer experience

  • Trade fair stand

  • Interior design

  • Exhibition

  • Festival

Discover My Work

PROJECTS

SERVICES

Creative Director, a Symphony of Roles:

  • The One Who Searches for Stories.


    I dive deep into your brand’s roots, origin, audience, competitors and culture to uncover real-life insights and plot twists that fuel authentic storytelling and shape a unique, authentic concept.

  • The One Who Tells the Story.


    I turn research into resonant narratives emotionally charged, culturally relevant, and creatively bold. Rethinking the spatial brand identity of the brand to emotionally connect, culturally resonate and stand apart through moodboards, writing, and wild sketches.

  • The one who turns Passion into reason.


    I translate ideas and chosen concept into immersive design strategies ensuring sustainability and inclusivity through creation of artistic sketches and 3D design.

  • The one who brings spaces to life.

    I build the design language and toolkit from furniture to scenographies. I ensure every space respect the brand’s vision, adaptable across formats, scalable in size, and always relevant to the audience.

  • The one who keeps everything on track.


    I oversee timelines, budgets, and logistics to ensure flawless execution and making sure nothing gets lost in translation from design to production.

  • The one who leads the team.

    I guide multidisciplinary teams: designers, producers and managers while collaborating closely with clients, marketing teams and contractors to bring one seamless vision to life.

  • The one who never stops refining.


    Pre- & Post Production. From on-site quality control to design performance analysis, I ensures brand consistency, refines strategies and provide a report on success and performances.