MEWS
HOSPITALITY REIMAGINED
— LOCATION
ITB Festival in Berlin
— SECTORS
Tech Stand
— SERVICES
Creative Direction, 2D/3D design, Production Management
I designed a distinctive exhibition space that reflects Mews’ software commitment to innovative experiences. The unconventional choice of dusty pink in the property management system industry create a unique and visually striking environment which attract lot of new targets to our stand. I divided the space into 3 zones to guide visitors through a cohesive journey: Zone 1, Attract: Wow effect with illuminated arch and bold signage to get visitors into space. Zone 2, Engage & Educate: a bar setting where guests could interact with Mews’ software, fostering lively discussions and offering refreshments. Zone 3, Convert: A ‘Souvenirs’ section featuring a retail display of Mews-branded merchandise, leaving visitors with tangible memories.
