LOVE IS CHAOS I’D CHOOSE TWICE
THE BIG EGG HUNT
— LOCATION
Covent Garden & Canary Wharf
— SECTORS
Cultural & Charity Event for Their Majesties the Kind and Queen of England
— SERVICES
Creative Direction . 2D Design . Outsourcing . Production
Among 100 of the world’s leading designers, I was honoured to be selected by the Asian Trust and Elephant Family, the charity supported by the King and Queen of England to create a design for the city of London. The egg was auctioned and displayed at Canary Wharf, contributing to a campaign that raised £775,000 to protect endangered species across the world. My egg is titled “Love is Chaos I’d Choose Twice.” No matter how uncertain, messy and chaotic love may seem, we still choose to embrace it over and over. I pretended to be a journalist and interviewed loads of people in front of my egg asking if the sentence is relevant to them. Every single one said YES. We all had a painful memory of love. Yet, the magic of it, is that all of them admitted they would go through it again without hesitation.
