AIMEE JOYCE
PAINT THE TOWN RED
— LOCATION
Notting Hill
— SECTORS
Event Launch, Valentine’s Day
— SERVICES
Creative Direction, 2D & 3D design
On Valentine’s Day, I transformed Aimee Joyce’s boutique, the fashion designer behind Netflix’s Bridgerton Gala ensembles into an immersive experience of self-love. A captivating couture and champagne soirée in Notting Hill. A bold statement, with red fabric throughout the shop to create a maze. A bar hidden behind the drapes served champagne through delicate hands, adding a touch of elegance and surprise. Featuring a private sale of archived vintage treasures and a playful love letter booth where you kiss your reflect, an ode to loving yourself.
