EXPRESS YOURSELF

WIMBLEDON TENNIS

— LOCATION

Wimbledon Tennis Lawn Museum

SECTORS

Fashion, Museum Exhibition

— SERVICES

Creative Direction, Design concept, 2D Graphics and 3D space, Technical Design

Creative director for the Champion’s League first fashion exhibition at Wimbledon Lawn Museum titled ‘Express Yourself’. I introduce the fascinating relationship between tennis and fashion, exploring how the sport’s timeless style has influenced the way we dress in our everyday lives. From the iconic Lacoste’s shirts to Fred Perry’s classic polos, I invite visitors to reflect on how these pieces have transcended the courts to become symbols of personal expression in their own fashion style.

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JO MALONE

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AIMEE JOYCE