Speaker at the 20.20 Conference, leading a seminar on ‘How to work with a global giant & take their design event to the next level’. This article will reflect the points I made during the conference to understand the importance of having a creative director envisioning your brands event.

‘’People come for the brand. But they stay for the emotion.’’

One of the most enchanting stages of this journey is the creation of illustrations that embody the heart and soul of your event’s design.